By guest writer Tara-Jeanne Kosloski Restaurant Week. Theater Week. Ideas Week. Chicago is rich in themed “weeks,” so why add another one? Because… Read more »
MoMA and the Art of Social Media
Kim Mitchell is the Chief Communications Officer at the Museum of Modern Art, in New York City. Under her leadership, MoMA has established… Read more »
Museums Working as Comrades, Not Competitors: How Museum Consortia Use Their Collective Offerings to Improve Audience Engagement
By Gianna Marshall Why do some museums band together for their marketing? Cultural institutions often band together to form a museum consortium as a… Read more »
Five Best Practices From London’s (Fantastic) Imperial War Museum
There are a number of things we can learn from this highly targeted, user-friendly and free-to-the-public institution, including the five best practices below…. Read more »
Are History Museums “Stuck On Stupid?”
By guest writer Christy S. Coleman Maybe it sounds a little harsh to say history museums are stuck on stupid, but too many are stuck… Read more »
How Being a Fake Senator at The Kennedy Institute Led to Real Visitor Engagement
Boston is best-known for making three things in significant numbers: Dunkin’ Donuts, Wahlberg brothers, and Kennedys. While I did not enjoy any… Read more »
Museums and Digital: An Interview with Mar Dixon
Mar Dixon is a consultant with a passion for helping museums share what they do with the world. She created the popular hashtag… Read more »
Museums and Augmented Reality: Lessons from Pokémon GO
Since Pokémon GO launched on July 6, 2016, it has gone from a much-hyped mobile game to a national cultural sensation. It has roughly… Read more »
How to Build Your Audience Before Your Museum
It seems that there’s a new museum being announced every week. Some are small and niche; some are large and have ambitious attendance… Read more »
4 Key Insights from Communicating the Museum Berlin
Two weeks ago, I had the privilege of attending the Communicating the Museum conference in Berlin. Targeted to the marketing and communications teams… Read more »