Many museums are catching on to the idea of leveraging media to expand awareness of their brands and increase their reach. But few actually view developing content as a means for generating revenue.

Fortunately, Marriott — yes, that Marriott — provides a model that museums can borrow from to build their brand and bring in new streams of income. TeamWorks Media CEO Jay Sharman explained how the company’s M Live content studio is doing just that and offered specific takeaways for museums in this recent post.