Museums, content, and the age of Google

What value does a museum or cultural institution bring, now that the world is quite literally at our fingertips with Google? The solution to this challenge lies less in fighting the tides and more in embracing change.

This white paper by Museum Revolution’s Chief Revolutionary Carol Summerfield provides 4 actionable tips for keeping your institution current and effective in the internet age.

Key Takeaways:

  1. Discover how to “own” expertise on your topic
  2. Learn to identify what those who aren’t visiting in-person really want
  3. Absorb methods for creating attention-getting, sharable content

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